Should Social Media be Top of Mind in a Doom & Gloom Economy

social media heroLately I have been hearing a lot of Board Members and CEO’s say “how can social media be a priority when my sales have dropped?” In my opinion, all of interactive marketing (including social) must be implemented in a bad economy. Only pure ignorance and trepidation from old school thinking can make someone believe that social media should be cut when times are looking tough. 99 times out of 100, the “social is not a priority” statement comes from someone that does not understand how social media can be integrated into the business and marketing operations to drive measurable results. A fear of evolution. If you are fearful of learning something new, you should hand it over to someone who isn’t. Continue reading “Should Social Media be Top of Mind in a Doom & Gloom Economy” »